I am one of the most consumer-conscious buyers you are ever going to meet, so Samsung to me is a no-brainer (I am still using a Samsung VCR from over 15 yrs. ago). My concern was the shipping deal... free "white glove delivery?" Well, here's the true low-down as of Saturday July 19th 2008. My HDTV is now 4.5 hours in my possession and I had to make sure the CEVA shipping guys get their props.

Notice that I intentionally wrote the day... Saturday delivery. The tracking went like this: I ordered first thing Wednesday and received a message on my home phone Thurs. before noon to set up an appointment for delivery -- the earliest choices were 9-1 Fri. or 1-5 Sat., I chose the latter, even though I assume that if I were home earlier, that I might have received it later that same day. [note: the origin was in-state]

The CEVA guys left a well-detailed message and I was able to set up an appointment without delay. On the day of delivery, the white-glove guys called at 12:30 pm to let me know that they were behind schedule (they mentioned about a 20-30 min. delay). Since I expected delivery from anytime from 1 to 5, there was definitely no problem -- in fact, I was very impressed with the fact that they were aiming for the 1 pm drop-off time and had the courtesy to call well in advance.

Within the next hour, they called me as promised [about 15 mins.] before arriving at my front door, and before I knew it: the TV was out of the box, on my entertainment shelf, plugged in and operating! The picture is superb, as expected, but what was unexpected was the INCREDIBLE delivery service! Top-class... those other mishaps reviewed might have been rare occurrences, but let me tell you that I cannot be happier! The projected delivery was for Wed. July 23rd, and here I am watching my favorite weekend shows in hi-def! Thanks CEVA!! BTW: just in case you're wondering, no, they don't actually wear "white gloves" :)Get more detail about Samsung LN37A550 37-Inch 1080p LCD HDTV.