I purchased the LN37A550 after reading a reviews for several LCD HDTVs and comparing them side-by-side, to the extent possible, in retail shops. I narrowed down my choices to Samsung and Sony; as far as I could tell from reviews and published specs, the sets were comparable. However, Sony was higher priced. I like the deep blacks and color saturation of the Samsung set. From the reviews, it appeared that 1080p doesn't offer any advantage over 720p in a 37" set; nevertheless, I decided to buy the higher resolution set as a bit of insurance against future technology developments. (I purchased a 37" set because of space limitations.) Installation was very easy; the on-screen plug-and-play process went seamlessly. The arrangement of the keys on the remote control differ from all the other remotes I own; nothing new here. The remote is not too intuitive, but it didn't take long to understand the various functions. The on-screen menu is easy to navigate. There are ample controls by which to vary picture and sound quality. I am disappointed with sound quality; to my ears it sounds somewhat tinny. The reviews said the Samsung sound was superior to competing sets. That may be true, but it's inferior compared to the set it replaces: a 27" Toshiba CRT set. I suspect that smaller speakers are used in the Samsung set compared to the Toshiba set; bass seems to be particularly lacking despite my tweaking the equalizer settings. (I plan to buy external speakers.) Also, the Samsung website claims that the viewing angle is 178 degrees (89 degrees to one side or the other from the perpendicular to the screen). That's more or less true, but don't expect picture quality to be maintained. To my eyes, picture definition and color saturation deteriorate markedly when I move more than 45 degrees off the center line. A note about "White Glove" delivery service: It was flawless. Delivery was made two days ahead of the promised date; I was phoned ahead of time to arrange the approximate delivery time. In summary, this purchase has met my expectations.Get more detail about Samsung LN37A550 37-Inch 1080p LCD HDTV.