I went with this TV after much research. I was a little reluctant to buy it over the internet (what if the delivery people DROP it in transit???), but I really don't like Best Buy's business practices, so I decided to give it a try. We'll see how it goes - so far so good. It appears to be the best value with great features for a 37". I ordered from Amazon on Sunday evening. It was shipped on Monday, and I received a courtesy call from Pilot Freight on Tuesday, letting me know it would arrive in town on Wednesday. Tip: make sure Amazon has an accurate phone number for you. They also let me know they would call again on Wednesday (today) to set up a delivery date/time. Was happy with the courtesy call. Will update this review as the process moves forward. Oh, and I also researched blu-ray players and ended up ordering the LG BD390 with BD Live and Netflix streaming. I almost bought the Samsung BD-P3600. It had the same great technical reviews, but the customer reviews weren't as consistently good as the LG. I'm expecting that to arrive this week as well, and will review it after I've had a chance to hook it up and use it.
Update: Delivery was within the 4 hour window promised. The picture is beautiful. I'm still playing with the setttings. I'm a little frustrated with the picture size being stretched on some channels and very small on others, but it has to be a setting issue - either on my cable box, tv, or both combined.Get more detail about Samsung LN37B650 37-Inch 1080p 120Hz LCD HDTV with Red Touch of Color.