This is the second Samsung 1080p LCD I have ordered this year. The first was the 52" 1080p 120 hz. I have read that I would not notice the difference between the 1080p over the 720 in a 37 inch TV. I do notice the difference. Both TVs have met all my expectations and more. Both delivery companies performed equally well. These are good TVs. Get more detail about Samsung LN37B550 37-Inch 1080p LCD HDTV with Red Touch of Color.