The Samsung LN73B550 is a beautiful TV for an affordable price. If you're in the market for a LCD less than 40" then I would highly recommend this one. The colors are sharp and very crisp. Setup out of the box was extremely easy. My only quibble might be the sound quality, but I think that may be due to it sitting in an enclosed entertainment center. Samsung has become a leader in the LCD market for a reason and this TV is a testament to that fact.Get more detail about Samsung LN37B550 37-Inch 1080p LCD HDTV with Red Touch of Color.