Bought this top rated LCD for the bedroom - very nice. LCD is the way to go if you want light weight, cool running television for a bright, sunlit room. OTHERWISE, I would still stick with the plasma technology.

We have an older Pioneer plasma (720p resolution) in the living room - this Samsung LCD can't touch the Pioneer plasma when it comes to picture quality. The plasma provides much more realistic "film" type picture. The real difference is in flesh tones and blacks (such as a man's black suit on a show like David Letterman, etc).

I know the LCD's look so much better when you see them in a huge, brightly lit store like Best Buy, but in real life there is no question that plasma provides the better, truer picture.

The VERY NEW and EXPENSIVE technology of LED seems to have the benefits of the LCD with the picture quality of a plasma....but it's pretty pricey right now. But just wait a few years, and the prices will come down.

Also, don't get hung up on the 1080p resolution - the human eye can only detect so much. A 720p resolution will look just as good as a 1080p (unless you stick your nose a few inches from the screen...which nobody does.) Sitting back in your easy chair, they're just the same.

We really do like this TV, especially the clean look when it is turned off. However for our next TV purchase (far in the future....) we will look to the new LED technology, or stick with Plasma.Get more detail about Samsung LN37A550 37-Inch 1080p LCD HDTV.