I purchased Samsung LN37A550 from Amazon (shipped from 6th Ave Elec) in October, ordering on Tuesday and receiving the next Monday. I had looked at the Sony and LG 37" hdtv's also but settled on the Samsung because of the excellent customer reviews and I liked the small bezel and 37" width.
The set arrived doubled boxed, uncrating and setup were extremely easy as the Samsung user manual is very user friendly. My one complaint is the "tinny sound", I adjusted the "equalizer" settings making the sound more acceptable. We are delighted with picture quality, especially football games in hd. The factory settings are OK but there is a review where a customer listed his settings that were very helpful. I wanted to buy a Samsung upconverting DVD player so we could use the same remote, but after reading customer reviews I got a Sony upscaling player instead, you should see "Planet Earth" spectacular, althought the little speakers vibrate. Love this set and the buying experience via Amazon was great. Get more detail about Samsung LN37A550 37-Inch 1080p LCD HDTV.